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To continue reading, download this Introduction & Chapter 2. I mean, who wouldn’t want to be on the leading edge and grabbing market share before all the rest do? Before we tell how this is going to happen, let’s take a step back and put some things into perspective.
How would you like to be ahead of 98% of other marketers, gain an unfair advantage over your competitors, and start grabbing market share before anyone realizes they should have been doing the same for the past year? What did the online companies do differently than the retail ones? They understood and embraced a move that was taking place in the marketing world. We need to be certain that we are marketing in the right places, or we can start saying goodbye to business. This is where we as marketers need to focus our attention. Now compare them to similar online businesses: and Both consumers and businesses have shifted the way they purchase products and services, but more important, they have shifted the way they research and find these products and services. Look around at some of the retail giants that have gone out of business or filed for bankruptcy recently: Circuit City, Steve & Barry’s, Linens ’n Things, Shoe Pavilion, and Whitehall Jewelry. There has never been a better time in history than now to be marketing on the Internet. Read the following excerpt from the Introduction: This download is a chapter from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (ISBN: 013708109X) by Michael Tasner. Other works by these authors: Why Smart Executives Fail Strategic Leadership Breakout Strategy HBR Articles Contact: BritQuiltSwap - Harlot's Web - ready to bind Jo Whitehead and Andrew Campbell direct the Strategic Management Center at Ashridge Business School. Author Bios: Sydney Finkelstein is a professor at the Tuck School of Business at Dartmouth, and regularly lectures on leadership and why leaders fail. Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how you can avoid the same fate. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision-making safeguards we need.
The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making.
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Think Again: Why Good Leaders Make Bad Decisions and How to Keep It From Happening to You Authors: Sydney Finkelstein, Jo Whitehead & Andrew Campbell Web-Ready Jacket Image 72dpi Publication Date: February 2009 Description: Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even with the disastrous result staring them in the face? And how can you be sure you're making the right decision-without the benefit of hindsight? Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions.
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